How strategic messaging & an original video series helped this entrepreneur position herself as a thought leader in her niche.
RESULTS
THE CLIENT
As a multifaceted entrepreneur working with both corporate executives and individuals, Jill’s brand aimed to empower women to take control of both their career & their life. After escaping her corporate job to branch out on her own, she created a podcast in order to have a direct connection to those she sought to impact with her work.
THE PROBLEM
Jill came to me because she wanted to tap into the power of social media in order to further build thought leadership and attract leads for her business. Although she was already producing content and knew the importance of thought leadership, she was still not seeing the type of results that she wanted.
How could she leverage expertise to unlock opportunities and create thought leadership that would position her as a sought-after industry leader?
THE SOLUTION
After digging into Jill's brand & content, I learned:
She needed to clarify her message in order to stand out & disrupt the thinking of the corporate executives and employees that she was trying to reach.
She needed to build relationships & trust with the executives and leaders who would have a direct impact on her success.
Since her podcast was mainly focused on reaching individuals who worked a corporate job, she needed to create another form of original content that grabbed attention and positioned her as a thought leader amongst her ideal clients.
If you want to disrupt the system, you have to cut through the noise with a clear and powerful message.
We worked together to clarify her message and distill her expertise into bit-size chunks that could be consumed quickly by busy professionals while also building trust.
However, as a busy multifaceted entrepreneur, she didn’t have the time to focus on creating ongoing content.
Enter my strategic approach to content batching:
By working together to plan & script 6-months worth of short social media videos that we were able to shoot on location in NYC in 2 days, we were able to build an impactful original video series that positioned her as an industry leader & initiated relationships with her prospective clients.
THE RESULTS
“Working with Samantha has been really really beneficial and a godsend for my business.”
-Jill O.
After just two months of consistently distributing her videos on social media she experienced: