How a leading Broadway actress & recording artist built an online presence from scratch
& launched a short, award-winning, film online.
RESULTS
THE CLIENT
Glory is an accomplished actress & soprano who has starred in multiple productions on Broadway and beyond. Her music has been performed in front of live audiences all over the world. She recently produced, directed, and starred in an online short that has won multiple awards.
THE PROBLEM
Glory came to me looking to release her film online & build a community around her work. Even though she had a thriving career that spanned decades, she had almost zero online presence when we began our work together.
In order to obtain the kind of attention & viewership that she desired for her film, she would need to establish herself online in order to introduce her project to a receptive audience of viewers, fans & media.
THE SOLUTION
In order to stand out online in a sea of content creators, Glory needed to distinguish herself with a magnetic message that was tied to the themes of her project.
After helping Glory to uncover the “why” of her brand, we focused on pulling out messaging themes from her content & got to work on a distribution plan, a brand new website, and a strategy to launch the online premiere of her short film.
THE RESULTS
In 30 days she experienced: